boAt, one of the leading audio and wearables brands in India, has launched its first premium product in the TWS segment – the Nirvana Ion TWS Earbuds. With 24 hours of earbuds playback and a total playback of 120 hours, the Nirvana Ion promises to take your listening experience to the next level with boAt Signature Sound and boAt Balanced Sound.
To celebrate the launch of the Nirvana Ion, boAt has also launched its latest campaign, “The Next Big Thing,” which highlights the earbuds’ cutting-edge design and engineering prowess. The campaign showcases how every feature of the Nirvana Ion enables people to follow their passion, breaking boundaries and pushing the definition of what’s possible.
To bring this thought to life, boAt has collaborated with influencers from various fields such as Parkour athlete Cyrus Khan, musician and model Ambika Nayak, B-Boy dancer Johanna Rodrigues, and Futsal/street footballer Sabareesh S. The campaign showcases the stories of these influencers as they set out on their journey to become “The Next Big Thing” with their sheer passion and unbreakable spirit.
The Nirvana Ion is loaded with features such as Crystal Bionic Sound powered by HiFi DSP for impeccable sound optimization and Dual EQ Modes that let you select the mode according to your mood. The TWS also features ASAP Charge and a fast-charging USB-C port, which ensures you never run out of battery. The ENx Technology uses Quad Mics to reduce ambient noise, providing a crystal-clear sound during voice calls for an unrivaled calling experience.
The Nirvana Ion also comes with in-ear detection for a seamless experience and an ergonomic design for maximum comfort. It is available for a limited time for a launch price of just Rs 1,999 on boAt-lifestyle.com, Flipkart.com, Amazon, and Myntra.com, as well as at offline stores including Vijay Sales, Croma, and Reliance Digital. It is available in two premium colors, Ivory White and Charcoal Black, with a 1-year warranty period.
The boAt Nirvana Ion TWS Earbuds promise to be the ultimate game-changer, letting you enjoy synchronized entertainment and take control of victory while gaming, thanks to BEAST Mode’s 60ms low latency. With this launch, boAt has once again proven its commitment to providing its customers with exceptional audio products.