TikTok, the popular social media platform, has announced the launch of “Sounds for Business,” a new feature that allows brands to use licensed music and sound in their TikTok ads. The move is intended to give businesses more creative options to boost their brand presence on TikTok.
With “Sounds for Business,” brands can access an extensive library of music and sounds that they can use in their advertising. This library is constantly being updated with new tracks, and brands can search for music by genre, mood, theme, and more. TikTok also makes it easy for businesses to preview tracks and purchase licenses directly from the platform. By adding this feature, TikTok aims to make advertising on the platform more accessible and engaging for brands. With TikTok’s immense popularity among the younger generation, businesses can now take advantage of this new feature to create more impactful ads that are relevant to their target audience.
For small businesses, TikTok has become a discovery hub, with the majority of users saying they find new brands and products on the platform. In fact, according to TikTok’s blog post, 58% of users said they discover new businesses and products on the app, and 44% of them even make a purchase based on those discoveries. With that in mind, the new feature will likely help businesses create engaging content quickly and easily. The collection includes a variety of music, voiceovers, and directional audio cues, which can be used as templates for creating content on the platform.
On TikTok, according to their blog post, if a brand’s TikTok video features a song that resonates with users, 68% of them are more likely to remember the brand, while 62% say that they are curious to know more about the brand. This demonstrates the huge potential of music in driving engagement and improving the impact of brand messaging on the platform.
Sound has become a universal language that has inspired creativity, ignited trends, and united communities around the world. Thanks to its sonic nature, TikTok has also opened up new avenues for brands to interact with their audiences in new and exciting ways. In particular, music can play an important role in building brand awareness and popularity.
The new feature is now available in the Business Music Library and gives businesses a large selection of custom sounds to choose from. These sounds can be integrated into both organic and paid content on TikTok, allowing businesses to showcase their products, engage new audiences, and connect with communities. Best of all, these sounds are pre-licensed for commercial use on the TikTok platform, saving companies the hassle of self-licensing which can be time-consuming.